Staff Digital Web Analyst, CX & Digital Intelligence

Your Mission

The Global Analytics & Data Products Team is building a best-in-class CX and Analytics team in support of Stellantis’ new Software Group. Reporting to the Global CX and Digital Intelligence Director within Stellantis' new Software department, you will be responsible for the various applications of the group's brands as well as the associated websites. As a web analytics Supervisor your mission is to work alongside our product, marketing and business partners to bring science to decision making for our omnichannel customer experience across web and mobile products and services.

Responsibilities of the Role:

Your main missions will revolve around 3 main areas :

• Monitoring :

Define app/web performance metrics requirements ensuring their reliability and evolution.

Ensure the daily, weekly and monthly monitoring/alerting of the performance of applications and websites and their various functionalities.

Set up and automate multi-source management dashboards and ensure their coherence and adaptation to the different stakeholders with clear and efficient visualizations and insights.

Challenge the business team and support them in understanding and integrating data to guide their roadmap and illuminate their decision making.

Break down silos between brands/countries and centralize monitoring and insights for greater efficiency and impact.

• Analysis :

Highlighting customer journeys, their relevance and areas for improvement.

Contribute to the improvement of the performance of the different features of the applications/websites, find areas for improvement and propose actionable recommendations.

Ad-hoc, omnichannel, multi-scopes analysis and study of A/B testing and experience targeting.

Build trusted relationships with the software, hardware and product teams acting as a conduit of knowledge

Open the chakra, think out of the box beyond web analytics and complement our insights with other data sources and types

• Tracking :

Collect and make reliable data collection in tools and technical performance tracking for multiple applications and websites.

Writing tracking plans for technical teams.

Set up tags via GTM and Adobe Launch and ensure proper data feedback via recipes and testing.